This week on Sponge Stories, I’m joined by Bethany from Brushed Beauties, a face painter based in Northampton with a background in branding, design and marketing.
We chat about how Beth turned a weekend hobby into a thriving face painting business, the lessons she learned from those nerve-racking first jobs, and some of the most memorable events she's worked on, including the Women's Rugby World Cup.
Beth shares practical advice on branding, marketing and sponsorships, including how she secured sponsorship for her branded gazebo, why LinkedIn is an untapped opportunity for face painters, and the marketing mistakes she sees small businesses making time and time again.
We also discuss the importance of community, building a recognisable brand, attracting repeat customers, and why focusing on your own business is often the best thing you can do.
Plus, Beth joins me for a quick-fire round where we find out her least favourite design to paint, her dream booking, and the one marketing hill she's prepared to die on.
Whether you're a face painter looking to grow your business or simply curious about what goes on behind the sponge, this episode is packed with practical tips and honest conversation.
Follow Beth and Brushed Beauties for more face painting and business inspiration.
Instagram - https://www.instagram.com/brushedbeautiesfacepaint?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
Website - https://www.brushedbeautiesfacepaint.co.uk/
