Etsy has rolled out another round of seller updates, and there are some really useful changes in this one.
In this episode, I’m breaking down the September 2026 Etsy updates that I think sellers need to know about, including changes to personalization and Custom Options, the long-awaited third variation, new Shop Stats graphs, Etsy Ads groups, Shared Access, listing appeals, and more.
I’ll walk you through what’s changed, how some of these new features can make running your shop easier, and a few important things POD sellers should know before using them. Plus, we’ll talk about Etsy’s new test that could turn eligible digital purchases into physical prints—and why there are still a lot of questions around that one.
If you sell on Etsy, this episode will help you get caught up on the changes worth knowing about without having to dig through all of Etsy’s announcements yourself.
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