Rich Ineson examines Gary Bettman’s bold overhaul of the NHL All-Star Weekend into a five-team international tournament with short round-robin games, a Young Guns showcase, and a $2 million prize for the winner.
He explores how the new format restores competition and star marketing, raises fan voting and Russia-related questions, and argues the league has effectively replaced the old All-Star game with a more compelling midseason hockey festival.
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