What happens when a product designer stops guessing — and starts using data, A/B testing, and AI to drive real business revenue?
In this episode, host Stan sits down with Nikhil Singh, Senior Product Designer at Adobe's Product Cloud (the powerhouse behind Acrobat, Sign, and Document Cloud), to tackle one of the most underrated yet critical skills in modern product design: how to leverage data and experimentation to make better choices and earn a powerful voice in strategic conversations.
Nikhil shares his rare perspective on working at the intersection of design craft and data infrastructure inside one of the world's largest software companies. He breaks down how he structures research at Adobe, combining qualitative insights with quantitative data, and explains why research-backed hypotheses are fundamentally 4× more likely to succeed in A/B tests. They dive into the mechanics of his 35% team success rate improvement, mapping out the full experiment pipeline from backlog management to sequencing multi-challenger tests across quarters.
They also take an honest look at the under-the-radar tool stack — including heatmaps, zoning analysis, and scroll depth — and unpack how AI is actively changing the workflow. From using AI to form and structure hypotheses to analyzing heavy quantitative data, Nikhil shares his take on whether traditional dashboards will soon be completely replaced by AI chat interfaces, and where human nuance remains entirely irreplaceable.
Beyond the metrics, this conversation turns into a masterclass on career growth in the AI era. Nikhil and Stan discuss how to align design decisions with business metrics like ARR and monetization, how the UX field is evolving, and why clarity beats cleverness every single time when building a standout design portfolio that catches a recruiter's eye in the first 60 seconds.
Life After UI is a podcast about how artificial intelligence is changing the way designers work, build, and think. New episodes every week.
🔗 Nikhil Singh on LinkedIn: https://www.linkedin.com/in/nikhilsingh010/
