Primer gives merchants one place to manage and optimise every part of their payments. Through a single integration, businesses can connect payment providers, payment methods, and fraud tools, then control how payments are routed and processed. By bringing payment data and AI-powered intelligence together, Primer helps businesses reduce failed payments, lower costs, and expand into new markets.
Gabriel Le Roux is Co-founder and CEO at Primer. He believes that as payments get more automated and complex, merchants need one connected system with full data behind it.
The Scaling Europe show is presented by Deel. Check them out here: https://get.deel.com/ruynb7o4lfjk
Sponsors:
SurrealDB: https://surrealdb.com/
Airwallex: https://www.airwallex.com/uk?utm_source=other&utm_medium=partner_referral&utm_campaign=v01_emea_multi_ib_dg_prtmk_mofu_scalingeurope
Lovable: https://lovable.dev/
Parloa: https://www.parloa.com/
Conveo: https://conveo.ai/
NatWest: https://www.natwest.com/
WWT: https://www.wwt.com/
Timestamps:
0:00 - Introduction
0:13 - What Primer does
1:15 - Primer's new $100m round
3:38 - Why Primer built its AI agent, Companion
6:52 - How customer research shaped Companion
9:45 - Companion's surprising adoption
11:59 - How culture shapes Primer's approach to selling
16:16 - Primer's plans to double down on the US
18:02 - Why Primer has been data-driven from day one
