On this episode of the JOY² – Live With Joy Podcast, Greg De Koker sits down with acquisition entrepreneur, M&A advisor, author, strategist and Founder of the Fugleman Group, Afam Elue, for a thought-provoking conversation about entrepreneurship, wealth, joy and the legacy we leave behind.
What if the true measure of success isn't simply what you build... but why you're building it?
Afam shares how buying businesses can create extraordinary financial opportunity, while reminding us that the greatest wealth isn't measured only in dollars, but in purpose, relationships, freedom and the lives we impact.
Together, Greg and Afam explore why joy shouldn't be viewed as the reward for success, but the fuel that helps create it. They also discuss gratitude, emotional awareness, boundaries and intentional living, revealing how each shapes both personal fulfillment and long-term success.
One of the most memorable moments is Afam's remarkable story of acquiring a $2 million business despite having little money to invest, proving that creativity, relationships and courage can often matter more than capital.
In this episode, we explore:
• Why joy is fundamentally different from happiness
• Why joy can become the fuel for lasting success
• The surprising connection between boundaries and sustainable joy
• How acquisition entrepreneurship creates wealth by buying existing businesses
• The remarkable story behind a $2 million business acquisition that initially seemed impossible
• Why legacy is about far more than money and how to build something that outlives you
Whether you're an entrepreneur, leader or simply someone pursuing a more meaningful life, this conversation offers practical wisdom for creating success without sacrificing what matters most.
Because the greatest legacy isn't simply what you leave behind.
It's the people you impact while you're here.
Chapters:
00:00:00 Welcome to JOY²
00:02:06 Meet Afam Elue
00:12:42 Joy vs. Happiness
00:18:24 Creating Transformational Value
00:25:06 The Story Behind Afam's Legacy
00:34:24 Why Boundaries Matter
00:40:36 Focusing on One Thing at a Time
00:44:18 Moving Through What Blocks Joy
00:53:12 The Power of Acquisition Entrepreneurship
00:55:24 A $2 Million Acquisition Story
00:57:48 Preserving Legacy Through Succession
01:03:42 Building Better Futures & Generations
01:04:24 Choosing Joy Intentionally
Connect with Greg De Koker
Website: www.joy2.ca
LinkedIn: www.linkedin.com/in/gregdekoker/
Instagram: www.instagram.com/greg_de_koker/
Facebook: www.facebook.com/greg.koker.5/
Connect with Afam Elue:
LinkedIn: https://www.linkedin.com/in/afamelue/
Instagram: @therealafamelue
FaceBook: https://www.facebook.com/afam.elue
Listen and Subscribe to JOY²:
Apple Podcast: https://podcasts.apple.com/us/podcast/joy-live-with-joy-podcast/id1886910363
Spotify: creators.spotify.com/pod/show/joy-squared-podcast
YouTube: www.youtube.com/@JOY2LiveWithJoyPodcast
Stay Connected to JOY²:
Instagram: www.instagram.com/joysquaredofficial/
Facebook: www.facebook.com/joysquaredofficial/
Take Action
Ask yourself:
• Am I postponing joy until I achieve my next goal?
• Where could stronger boundaries create more energy and peace?
• What am I building today that will continue creating value after I'm gone?
Action Tip
Choose one practice this week:
• Begin or renew a daily gratitude habit.
• Give someone your full attention without distractions.
• Set one healthy boundary that protects your time or energy.
• Instead of resisting a difficult emotion, acknowledge it and move through it.
• Think beyond immediate success and identify one action that contributes to your long-term legacy.
Then ask yourself:
"Am I simply building success... or am I building something that truly matters?"
Because success isn't measured only by what you accumulate.
It's measured by the joy you experience, the lives you elevate, and the legacy you leave behind.
