The PSA software market is full of legacy platforms bolting AI onto decade-old code. Jaakko Hartikainen built AgileDay AI-native from its 2022 founding, then raised 6.4 million euros on the bet that the models are already good enough and execution is the only thing left.

Jaakko spent 20 years in consulting before founding AgileDay in 2022, designing the PSA platform to be AI-native from the data structure up. It now serves more than 70 customers across Europe and North America and runs over 10 agents inside the product, including one that reads an RFP and builds an optimal team in 60 seconds.

After raising 1.3 million euros in 2023, he closed a 6.4 million euro round from international VCs and has been winning competitive evaluations against global PSA incumbents where AI was the deciding factor. He even rebuilt the company strategy in a single week, with agents running iterations overnight and the team reviewing them at 7am. His take: the technology is already here, so you stop waiting for better models and you execute.

Building Agentic Experiences is the podcast for founders and product leaders navigating the shift from AI features to autonomous agents. Hosted by Tapio Haaja (CCO) and Joni Juup (CDO) of Intentface. New episodes monthly.

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