What does it take to build a beauty business around what you believe?
In this episode of Becoming Ceremony, Ashleah Walker welcomes Jared Briggs, founder of CULT+KING and the brand’s self-described “rabble rouser,” for a conversation about craft, identity, and the choices behind a company.
The conversation follows Jared’s path from behind the chair to product creation, with questions about refill habits, independent salon partnerships, and the practical demands of putting values into business decisions.
We also discuss the personal side of leadership and building a brand on purpose: changing your mind, redefining success, and staying connected to yourself as your work grows.
Inside this episode
• The experience that led Jared toward creating products
• What stylists and clients can teach a product founder
• The choices behind refillable packaging and a simpler routine
• What a fair relationship between brands and salons can look like
• Leadership, personal ritual, and a changing definition of success
Connect with CULT+KING at cultandking.com.
If you're a stylist or salon owner ready to build a business rooted in mastery, premium services, and intentional growth, explore mentorship and resources at:
Website: https://www.becomingceremony.com and www.becominglightcoach.com
Instagram: @becominglightcoach
