How I Converted Unwanted Foods Into Tasty—and Lucrative—Snacks

How I Upcycled Unwanted Foods Into Tasty—and Profitable—Snacks

30 May 2024

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Betty Lu, a Singapore native, is founder and CEO of Confetti Snacks, which offers consumers tasty, healthy potato-chip alternatives made from up-cycled vegetables and fruits that would otherwise go to waste. The company’s year-over-year growth has averaged over 300% since its founding in 2018.

00:00 What problem are you trying to solve? 01:32 Balancing profit and purpose 02:03 Starting the business 02:35 Competing against “the big boys”

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