Impact investing and the journey of building a research identity with Rachida Justo

For this conversation, we are joined by Prof. Rachida Justo from IE University, Associate Professor of Entrepreneurship and Social Entrepreneurship.

Together, we explore Rachida's journey in building a research identity, how her own background shaped her path into researching female and social entrepreneurship, and why she believes making one's personal story part of that identity is a strength. Rachida shares what people most often misunderstand about impact investing, who impact investors really are, and how the tension between financial return and impact plays out in practice.

Rachida's paper recommendation: Gimeno et al. (1997). Survival of the Fittest? Entrepreneurial Human Capital and the Persistence of Underperforming Firms. Administrative Science Quarterly, 42(4), 750–783.