Tye DeGrange—founder and CEO of Round Barn Labs—joins me to break down how partner-led growth and AI search are transforming digital marketing strategy.
As traditional ad channels get noisier and search algorithms evolve with AI, building sustainable customer acquisition requires a shift toward collaborative, technology-driven channels. Tye shares actionable insights on how to integrate AI tools into daily operations, leverage partner ecosystems, and keep your growth engine competitive.
Whether you're building a growth strategy from scratch or scaling an existing team, this conversation offers a clear blueprint for navigating the intersection of human partnerships and AI tools.
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📌 WHAT YOU'LL LEARN IN THIS EPISODE:
• How partner-led growth is replacing traditional acquisition models
• Practical integrations for AI in daily marketing operations and planning
• How Generative Engine Optimization and AI search impact modern growth strategy
• Key mental shifts leaders must make to stay competitive as AI tools evolve
• How to blend tech automation with high-trust human partnerships
---🔗 CONNECT WITH TYE DEGRANGE & ROUND BARN LABS:
🌐 Website: https://www.roundbarnlabs.com/
💼 LinkedIn: https://www.linkedin.com/in/tyedegrange/
🔗 CONNECT WITH GEORGE:
💼 LinkedIn: https://www.linkedin.com/in/georgevlasyev
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