You've figured out when to reach out to execs, how to reach out, and what to say. But sometimes the fastest way into the C-suite isn't another email from you. It's bringing in your own executive team. In this episode, Meredith Chandler, VP Sales at Aligned, breaks down how to make it effortless for your leaders to open doors, build trust, and keep deals moving at the top of the org. The same idea you use with buyers (relevant context, kept informed every step of the way, not pulled in at the finish line) applies to your internal sales team, too. Exec-to-exec outreach opens doors because execs fast-track fellow execs, and there's an almost automatic layer of trust that comes with it. Meredith walks through when to bring an exec in, exactly what to equip them with, and how to write a note that actually sounds like them.
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📌 What We Cover
Why exec-to-exec outreach stands out: an exec's inbox is full of AE prospecting and nearly empty of peer outreach, so a note from another leader gets read as already researched and purposeful.
The three moments to pull an exec in: intros to break into a cold account, continued support after a strong demo, and stalled deals losing momentum.
Treat your internal exec like a prospect: make it easy to say yes, give no surprises, and agree on timing long before the moment you actually need them.
Exactly what to hand your exec: a LinkedIn profile, one to two sentences of context, the current challenge, your desired outcome, and a short note written in their voice.
Why "in their voice" matters, and how to get there with AI: upload an exec's emails, blogs, and LinkedIn posts, build an ongoing memory, and push it to sound more senior.
The stalled-pricing play: an exec sends a short video offering a direct line to get unstuck, which removes rounds of messenger back and forth.
The gone-dark play: ask exec to exec for honest feedback on the process so you can learn, even when reviving the deal is unlikely.
Going higher for must-win logos: looping in the CEO or chief product officer, and refining an AI memory so leadership makes fewer edits over time.
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🔗 Resources Mentioned
Aligned (the AI deal workspace; build your first room free)
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