Balkan Men and Their Love for Hugo Boss

Balkan men, questionable fashion choices, Hugo Boss, and a culture that sometimes struggles to take risks. 👀

In this episode of Multi Kulti, Nada and Nejra unpack the Balkan sense of style — especially the men who are happy to look like Shrek while their wifey looks like a princess. And seriously, how much of Hugo Boss's business comes from the Balkans?

Beyond the fashion roasts, we get into creativity, authenticity, and what it means to stay connected to your traditions without letting them define your every move. Why can taking risks feel so difficult in the Balkans? How much do tradition, social expectations, and the fear of standing out shape the way we live? And what would it take to break free from those invisible chains?

It's a conversation about Balkan culture, identity, tradition, and challenging the norms we've grown up with — all with the humour and honesty you've come to expect from Multi Kulti.

💬 Do Balkan traditions inspire creativity, or sometimes hold us back? We want to hear your take.