Raise Your Prices!

You're busy — but is your side hustle actually making you money? There's a big difference between being booked solid and being profitable. If you've been afraid to raise your rates, this episode gives you the exact framework to know when it's time, how to do it, and how to silence the inner voice that says you're not worth it.

Highlights

• Why being "busy" is not the goal — profitability is
• How to calculate your conversion rate with a dead-simple formula
• The 30–50% conversion rate sweet spot and what it means for your pricing
• Why a high conversion rate (above 50%) is actually a warning sign you're undercharging
• The math that shows how raising prices and working less can earn you the same income
• What to do when your conversion rate is too low — and why slashing prices is the wrong move
• How to define your Unique Selling Proposition (USP) to command higher rates
• How to ask clients who say "no" for feedback (without it being awkward)
• Using your "evidence folder" — testimonials and reviews — to overcome imposter syndrome
• Why pricing is not permanent and iteration is part of the process

Chapters

0:00 – Why Raise Prices

1:31 – Measure Conversion Rate

4:20 – Healthy Benchmarks

5:20 – When Yes Is Too Easy

9:08 – Test Higher Rates

9:57 – Fix Low Conversions

14:26 – Imposter Syndrome Proof

16:50 – Final Challenge

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For more information about The Side-Hustle Dad, visit our website at https://thesidehustle.dad

Remember, build the business, but be the dad!

This show is part of the ICT Podcast Network, for more information, visit ictpod.net.