What if the "big break" in your business isn't actually one big moment at all — but five, six, seven quiet little ones you almost didn't notice? Today I'm walking you through two real encounters from my own week — a coffee meeting that turned into a client proposal, and a networking introduction that turned into a new lead — to show exactly how the "know, like, and trust" factor actually builds over time. I break down why there's no such thing as a magic one-and-done meeting, what the research really says about how many touchpoints it takes before someone works with you, and a full menu of free, low-cost, and bigger-budget ways you can create more of those touchpoints in your own business. Then I close with the most important question of all: are you even showing up in the right rooms?
Highlights
- Two real stories from this week — a coffee meeting and a networking introduction — that show how "know, like, and trust" actually plays out in real time
- Why there's no magic single meeting that creates an opportunity — it's a progression of touchpoints
- The truth behind the "seven touchpoints" rule (and where that number actually comes from)
- Research on repeated exposure, familiarity, and how long it really takes to build trust with someone
- Why follow-ups matter more than first contact — including a stat on how many replies come from follow-up emails
- Different types of touchpoints: in-person, asymmetric, real-time, and passive
- A full breakdown of free, low-cost, and higher-investment ways to build touchpoints with potential clients
- Why you need to find your ideal client's "watering holes" instead of assuming social media is the answer
- Tactical action steps to build a repeatable follow-up system starting this week
Chapters
0:00 — Plan Changed Today
1:06 — Networking Wins
3:04 — No Magic Meeting
4:06 — Seven Touchpoints Myth
8:17 — Borrowed Trust Intro
10:12 — Follow Ups Matter
11:12 — Touchpoints Types
13:11 — Free Visibility Plays
17:16 — Low Cost Connections
20:11 — Bigger Budget Options
23:24 — Find Their Watering Holes
26:44 — Systems And Action Steps
29:12 — Wrap Up And Next Series
Resources Mentioned
Sources for Statistics
Be sure to subscribe and leave us a review!
For more information about The Side-Hustle Dad, visit our website at https://thesidehustle.dad
Remember, build the business, but be the dad!
This show is part of the ICT Podcast Network, for more information, visit ictpod.net.
