Farmers to Florists was selected as a semifinalist in the Minnesota Cup Startup Competition
The biggest challenge in local flowers is not growing flowers but solving supply chain inefficiencies
Building in public creates stronger businesses, stronger products, and better customer alignment
In this behind the scenes episode, Dr. Liz Fiedler Mergen shares the exciting news that Farmers to Florists has been selected as a semifinalist in the Minnesota Cup Startup Competition. She explains how this experience is changing the way she talks about the business and why Farmers to Florists is much more than a floral platform.
This episode dives into the real supply chain challenges facing flower farmers and florists, why coordination problems cost businesses money, and how better planning systems can transform local sourcing. Dr. Liz also shares lessons from pitching, startup growth, and building a business in public.
Key Topics Covered:
Minnesota Cup startup competition experience
The local flower supply chain problem
Why Farmers to Florists is infrastructure, not just software
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