In this episode of The AI Native Marketer, host Johanna sits down with Sylwia Lindén, CMO at Quinyx (and former VP of Marketing at Tink), to explore the emerging frontier of Answer Engine Optimization (AEO) and AI Search. Sylwia breaks down how Quinyx treats AI discoverability as an integrated team discipline rather than a simple SEO add-on.

The conversation covers practical strategies for tracking brand rankings across AI platforms like ChatGPT, Claude, and Perplexity, restructuring website content to answer buyer questions directly, and leveraging third-party citation sources like G2 and industry analysts. Sylwia also shares how Quinyx attributes actual revenue and pipeline directly to AI search referrals using HubSpot, and why authentic, non-salesy content is essential to winning the trust of both human buyers and AI models.

Key Takeaways

  • AEO as a Core Discipline: Why AI discoverability spans brand, PR, thought leadership, and web infrastructure rather than sitting isolated within traditional SEO.

  • Tracking AI Visibility: How Quinyx tracks branded and unbranded prompt rankings across major AI models using dedicated search monitoring tools.

  • Content Restructuring: Moving away from sales-heavy copy to clear, direct, Q&A-style content that AI crawlers can index and summarize effectively.

  • The Power of Third-Party Citations: Why AI search engines rely heavily on external credibility—such as review platforms (G2), analysts, and media—over self-hosted website copy.

  • Closed-Loop AI Attribution: Tracking real buyer journeys from initial AI search queries (e.g., Perplexity) to demo requests and closed-won deals in HubSpot.


    Tools Mentioned

  • Quinyx: The workforce management platform where Sylwia serves as CMO.

  • Searchable: An AI search monitoring and tracking platform used by Quinyx to measure prompt visibility and citation sources.

  • HubSpot: Used by the Quinyx team to track AI-referred web traffic, demo requests, and pipeline attribution.

  • Claude (Anthropic): Sylwia's primary day-to-day AI tool, used as a thinking partner, executive devil's advocate, and synthesis engine.

  • ChatGPT: Used for early benchmarking, prompt testing, and AI search visibility tracking.

  • Perplexity & Gemini: Monitored as key AI search platforms where prospective B2B buyers conduct product research.

  • G2: A B2B software review platform highlighted as an important third-party citation source for AI engines.


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