Bear markets scare investors, but trying to time the market is risky—missing out on big gains can hurt long-term returns. Instead, consider the Vanguard S&P 500 ETF (VOO), a low-cost, diversified play on America’s top 506 companies with just a 0.03% fee and a 15.04% average annual return over the past decade. It’s built to ride out volatility, having weathered everything from the Great Depression to the pandemic. While VOO is solid, some analysts also point to specific stocks with even higher growth potential—always do your homework before investing.
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