Summer is crunch time for travel and tourism businesses—airlines, cruise lines, golf tours—all betting big on a few hot months that can bring 60%+ of their annual revenue. With sky-high fixed costs, every ticket and booking matters. Companies like Alaska Seaplanes invest millions in tech to stay flying through storms, because grounding means lost income. Race weekends and luxury golf tours are tight, high-stakes windows where revenue vanishes once the flag drops. Forecasting has gotten tougher as bookings now arrive years ahead, demanding AI and weather-smart models to predict demand locally. To survive the seasonality, smart planning and diversification are key—some add winter programs, others build loyal customers and tighten budgets to ride out the off-season.
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