Shein’s fast-fashion empire is poised for a Hong Kong IPO with a valuation slashed from $98 billion peak to $30–40 billion, reflecting slowing sales and investor caution — despite recent quarterly losses blamed on U.S. trade rules and accounting tweaks. The company’s pivot to prioritize post-IPO performance over price, coupled with plans to fund tech, global expansion, and ESG efforts, signals a strategic retreat. With a P/S ratio of just 0.7–1.0 — far below H&M’s 1.1 and Inditex’s 4.6 — Shein’s gamble hinges on market confidence amid geopolitical hurdles and Chinese regulatory oversight.

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