Porsche’s profits soared 34% despite a steep sales drop—especially in China—thanks to ruthless cost control and fewer restructuring fees. While Taycans, Panameras, and Macans are fading, the 911 remains a sales anchor. The company still targets €35–36B in annual revenue and plans to slash 5,000 jobs by 2035, protecting key German sites. Amid rising competition and shaky consumer confidence, Porsche is doubling down on its high-performance core—with more strategy details coming next month.
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