Peacock is set to join YouTube Premium starting 2027, unlocking millions of new U.S. viewers for shows like Love Island U.S.A. and live sports — Peacock’s biggest distribution deal yet. With YouTube Premium boasting 125M global subscribers (vs. Peacock’s 48M U.S. users), the move underscores YouTube’s streaming dominance and reflects a broader industry trend of bundling services to stay competitive. The deal also renews NBC’s presence on YouTube TV, a major live-streaming platform. Talks began nine months ago between Comcast and YouTube — proving YouTube’s evolution from cat videos to TV’s top streaming force, now commanding more overall TV viewing time than anyone else.
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