On is revolutionizing shoe manufacturing with its groundbreaking LightSpray tech, using robots to build a shoe in just three minutes—cutting human labor and slashing production time. Born from garage experiments by founders including a former pro triathlete, the company’s mission has always been to merge cushioning and speed. With over 200 patents filed last year and a $15 billion market cap, On now rivals Nike and Adidas, endorsed by stars like Roger Federer and Zendaya. After nearly a decade of R&D, they’re scaling automation globally—including South Korea—and even automating sole attachment. Their vision? Tiny, agile factories that can switch shoe sizes instantly, bringing custom, high-performance footwear closer to you faster than ever.
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