Kylian Mbappé’s move to On marks a seismic shift in sports branding, as the French superstar swaps Nike for the running gear giant’s bold football push. With Thierry Henry now on board as director of football, On is betting big on legacy and innovation — and analysts are watching to see if this fresh partnership can crack the elite tier of soccer endorsements.
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This is an automated, high-level news summary based on public reporting. Sources: https://www.cnbc.com/2026/09/18/kylian-mbappe-signs-with-on-after-nike-parts-ways.html
More coverage & latest updates: https://sources.thednn.ai/8929fc7da89d43bd
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