JD Sports takes a brutal hit as shares plunge 15% after issuing its second profit warning in three months, citing plummeting US demand for trainers and a tough retail environment. Sales dropped 3.1% in the key summer period, hurt by rampant discounts and squeezed consumer wallets — especially in North America, where back-to-school sales fizzled. Meanwhile, UK sales edged up 0.8%, boosted by World Cup football kits. The turmoil is compounded by leadership changes, with the chairman stepping down — adding to the chaos for a once-reliable retail giant.
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