BJ’s Restaurants is seeing strong customer traffic and sales growth, fueled by popular seasonal items and smart marketing—no extra cash needed. But rising ingredient costs, especially for beef and produce, are squeezing profits and rattling investors. To course-correct, the company has brought in new leadership and upgraded tech systems like AI-powered scheduling to boost efficiency and staff morale. Looking ahead, they’re betting on easing inflation and menu innovation to drive profit margins higher in the second half of the year.
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