Bitcoin ETFs are heating up, with iShares (IBIT) and Morgan Stanley (MSBT) leading the pack. iShares dominates with $46B in assets, offering tight spreads ideal for big traders, while Morgan Stanley’s new fund boasts the lowest fee at 0.14%—a major draw for cost-conscious investors. For long-term players, Morgan Stanley’s cheaper option may be the smarter bet, proving that latecomers can disrupt the market with pricing power.

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