The manual controls that paid search teams built careers on are being retired, and the platforms are not asking permission. Agencies that still sell bid management as their core value are defending a service that is quietly being priced like labor.
This episode looks at what replaces it: conversion quality, first party data, and measurement that ties spend back to real revenue. When the machine handles the auction, what is your team being paid for?
Podden och tillhörande omslagsbild på den här sidan tillhör
MarketerFirst LLC. Innehållet i podden är skapat av MarketerFirst LLC och inte av,
eller tillsammans med, Poddtoppen.
