The World Cup prints money — an estimated $10 billion this year. FIFA keeps almost all of it. The business case for the host cities shouldering much of the costs, however, isn’t so clear.
New York-New Jersey Host Committee CEO Alex Lasry joins Liz and Rohan this week to break down what’s really in it for New York (and, ahem, New Jersey), why he thinks you can’t put a price on the opportunity, and the hypothetical logistical nightmare that keeps him up at night.
He also reflects on his family’s time owning the Milwaukee Bucks to make the case for public funding of stadiums, and argues that more sports owners should prioritize the fan experience over the bottom line.
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