I was on a call this morning with a client who has over 10 years of experience and clients are happy to put their name to the results she gets them. But she is struggling to sell online. Most coaches would call that a money block, but they would be fixing the wrong thing.

By the end of our call she could name the gap she had invented between herself and the people she wanted as clients, and see exactly how it was blocking her before a single conversation started. Listen to the episode to name your own perception gap so you can sell to premium clients as an equal no matter how much more successful they seem than you, and I'll share 3 examples of luxury brand strategy that prove attracting clients has nothing to do with being the loudest in the room.

Topics covered on Selling Online:

  1. What is a perception gap, and how do you know you have one?
  2. How do you stop measuring your success against other people's visibility when selling online?
  3. Luxury brand strategy that will teach you how to attract clients at premium prices.
  4. What changes when you show up as a peer to the clients you want to attract?



Connect with Rachel:

  1. Come say hi on Instagram│LinkedIn│Website
  2. The Debrief Telegram Group


Mentioned in this episode:

She Sets The Standard

The room where women who are already extraordinary stop pretending you're available for anything less. Friday 13th November 2026 | Central London

She Sets The Standard

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