In this episode, the host sits down with Maria Koutsogiannis, founder of @foodbymaria, to explore how she built a global food brand from personal struggle to multi-million follower platform.
Maria shares her journey from accounting to content creation, detailing how a health diagnosis led her to rediscover food, and ultimately launch Food by Maria. She discusses the evolution of Instagram, the importance of audience alignment, and how she scaled from 1,000 followers to over 2.5 million.
The conversation also dives into her transition into products, including the launch of her premium olive oil brand and expansion into Greek honey, all without outside investment.
Key topics include:
Building a food brand from personal experience
Scaling an audience in a changing social media landscape
Transitioning from creator to product entrepreneur
Launching CPG products without external funding
Storytelling and brand authenticity in food
Monetization through partnerships and owned products
Podden och tillhörande omslagsbild på den här sidan tillhör
Grocers List. Innehållet i podden är skapat av Grocers List och inte av,
eller tillsammans med, Poddtoppen.
