Entrepreneur mindset is not about being fearless, it is about doing the thing while your brain tells you it makes no sense. Ryan Lee explains why business ownership feels like jumping off a cliff, why confidence is borrowed before it is built, and why social programming keeps people trapped in comfort.
Ryan Lee is a landscape lighting business coach and founder of Landscape Lighting Secrets, after building and selling his own landscape lighting business. He helps contractors grow profit, freedom, and real business ownership.
Ryan explains:
■ Why logical people talk themselves out of risk before they ever move
■ The 30-day challenge that accidentally exposed him to the world
■ Why your family, friends, and old beliefs may pull you back
■ How money, religion, and conditioning shape your view of wealth
■ Why working harder can still make you lose at home
■ The honest difference between owning a business and owning a job
Chapters:
00:00 Intro
00:32 Why Your Programming Runs Everything
02:32 How Do You Know Which Beliefs Serve You?
04:45 The Problem With Goals
06:03 Why Entrepreneurs Are Not Normal
09:29 Why Business Feels Like a Cliff Jump
12:08 The First Time He Got Paid
13:51 The $18 Payment That Changed His Money Beliefs
16:36 Why Comfort Keeps Pulling You Back
18:20 Why Playing Small Makes No Sense
21:35 The Room That Pulls You Higher
24:58 Where Confidence Really Comes From
25:28 The Facebook Live Mistake That Changed Everything
35:46 Married to the Process, Divorced From Results
39:32 Why School Never Taught You Money
45:05 When Providing Was Not Enough
48:41 Are You Building a Business or Another Job?
50:31 Where to Find Ryan
If this conversation helps you see your programming more clearly, subscribe to Brainwashed to Be Broke, like the video, comment with the biggest belief you are questioning now, and share this with one friend who needs to hear it.
Follow Ryan:
Website - https://landscapelightingsecrets.com
Instagram - https://www.instagram.com/landscapelightingsecrets/
LinkedIn - https://www.linkedin.com/in/ryanleecoaching
Facebook - https://www.facebook.com/ryanleebottoms
You can find Ryan's event, 'Light It Up Expo', here: https://lightitupexpo.com
Adam's socials:
Website: https://www.brainwashedtobebroke.com
X: https://x.com/adam_rother
Instagram: https://www.instagram.com/rotheradam/
Facebook: https://www.facebook.com/rotheradamlive
TikTok: https://www.tiktok.com/@rotheradam
