She Applied With Zero Experience — 26 Years Later She Built One of Europe's Leading Revenue Consultancies | Annemarie Gubanski

What would you do if you applied for a job you knew nothing about and told them exactly that?

For Annemarie, that moment changed everything.

She moved from the Netherlands to Sweden for love, stumbled into revenue management at Radisson with zero experience, and spent the next 26 years building one of Scandinavia's most respected consultancies. Today she runs Taktikon, organizes the Global Revenue Forum across multiple European cities, and teaches the next generation of revenue managers that you don't have to be a mathematician to be great with data.

In this episode, Alicia and Annemarie talk about what it really means to bet on yourself before you feel ready, why revenue management is never a one-size-fits-all strategy, and how the best consultancy relationships feel less like business and more like family.

For GMs, revenue managers, and commercial leaders who know there's always more to learn.
🔗 Connect with Annemarie Gubanski: https://www.linkedin.com/in/annemariegubanski
🔗 Global Revenue Forum Amsterdam — June 4th: https://www.globalrevenueforum.com/amsterdam-2026
🔗 Connect with Alicia Dick Wahlberg: https://www.linkedin.com/in/aliciadickwahlberg
📸 Instagram: @alicia_dickwahlberg