George Heaton and Michael Heaton sit down for an honest, unfiltered conversation about building a brand from scratch, dealing with failure, staying hungry, money, success, creativity, training, family and what it really takes to keep pushing.


From the early days of selling jeans and Chelsea boots to the evolution of 247, nobody believing in the vision, and why they still don't see a finish line - this is a conversation about business, ambition, friendship and life.


New episodes every Tuesday & Friday.


00:00 — Intro

05:00 — The Art of Making the Perfect Product

08:00 — Running a Business From Across the World

14:45 — The Pressure of Building Something Together

20:30 — The Jeans That Changed Everything

23:25 — How Brands Survive Trends

26:00 — The Rise of 247 & Activewear

37:20 — Why Your Best Ideas Happen Away From Work

52:30 — What Does Success Actually Mean?

01:03:00 — Money, Failure, Belief & Staying Hungry


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