The Death of the Funnel and the Rise of Signal Driven Marketing with Wendy Werve of Comply

In this episode of Future of Marketing, hosts Camille Ricketts and Mada Seghete sit down with Wendy Werve, Chief Market Officer at Comply, to challenge one of marketing’s most foundational concepts: the funnel. Wendy shares why traditional funnels and MQLs no longer reflect how buyers behave, how AI enables real-time, signal-driven marketing, and what it takes to build trust and drive revenue in complex, high-stakes markets.

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