Founded in 1961 by three visionaries with a single idea for electromotors, WEG has grown over the last 65 years into a global industrial powerhouse. But what was the secret behind their border-crossing success?

In this episode of The Voice of Standard Users, IFAN talks with Rodrigo Fiumo, Vice President of WEG Company in Brazil. Rodrigo shares how studying German standards early on unlocked global markets, why international compliance (IEC/ISO) is a catalyst for innovation rather than bureaucracy, and how WEG is navigating today’s frontier—from the energy transition and green hydrogen to IoT cybersecurity and using AI to accelerate standard development. Tune in for a masterclass on how standards build global trust, fair competition, and sustainable wealth.

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