How Cadence Hira teaches music theory with Video Games & Anime • How Do You Do ep.9

Cadence Hira makes YouTube videos teaching music theory through the lens of video game music and anime and she has got over 100k subscribers doing so. So today we're chatting about the challenges involved in making educational music content and also how she built her audience from the ground up.Check out Cadence's YouTube: https://www.youtube.com/@CadenceHiraWelcome to How Do You Do, the podcast where I chat to successful creatives about how they do what they do! You can watch on YouTube and Spotify and also listen wherever you get your podcasts.

(00:00) Introduction & Cadence’s YouTube journey

(01:06) Finding her format & the breakout moment

(04:06) Why video game & anime music?

(05:32) Splatoon & wild video game soundtracks

(07:20) Finding video ideas

(10:05) The rise of music theory YouTube

(15:15) 100k subscribers, imposter syndrome & recognition

(19:07) Burnout, upload schedules & working solo

(21:11) Editing and mistakes

(24:35) Copyright struggles

(32:05) Re-uploads, corrections & future-proofing videos

(35:40) Advice for new YouTubers