At Google I/O this week, the company revealed that the traditional 10 blue links experience is being replaced with a Gemini-powered AI chat experience. Joe and Shane break down what this means for publishers, creators, and anyone who still thinks of the web as a place you visit.

Why would Google detonate its own golden goose? Joe and Shane work through the possibilities: cognitive entrenchment, the race to AGI, an AI delusion gripping Silicon Valley executives, and the very real possibility that Google is making a generational mistake in real time.


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