Welcome to The Vertical Buzz, where vertical entertainment finds its voice. This week, host Buzz Leer sits down with twin brothers Gary & Edmund Entin, the writer-director-producer team behind 90 Degrees Films.
The Entin brothers have built careers spanning feature films, television, and the rapidly evolving world of vertical storytelling. As co-founders of 90 Degrees Films, they have created 14 vertical series for partners including Fox Drama, A&E, Lifetime, Pocket FM, and MicroHouse. Their feature film work includes Geography Club, Sins of Our Youth, A Country Christmas Harmony, and How Sarah Got Her Wings.
🎬 In this episode, Gary & Edmund talk about growing up in South Florida, making the transition from acting to directing, and discovering the vertical world. They take Buzz behind the scenes of their work with MicroHouse and talk about the challenges of relearning the filmmaking craft for a completely different format.
They also get candid about what it takes for actors to survive and thrive on vertical sets, why production quality is changing so quickly, and how vertical storytelling is beginning to bridge the gap between traditional Hollywood and a new generation of entertainment.
❤️ The brothers also spotlight projects including Tides of Temptation, Wrestling With Love, and Hope and Heartbreak, while discussing the importance of telling stories that connect emotionally with audiences.
And yes, because they're twins, Buzz couldn't resist getting into some twin taste debates. 👯
In this episode, you will learn:
• How Gary & Edmund built careers across film, television, and vertical entertainment
• How 90 Degrees Films got started
• What pushed them from acting into writing, directing, and producing
• How they made the transition into vertical storytelling
• What they've learned from producing 14 vertical series
• Why actors need to adapt to the unique demands of vertical sets
• How production quality in vertical entertainment is evolving
• Why vertical storytelling can coexist with traditional film and television
• What makes a vertical series connect with audiences
• Where the vertical ecosystem could go next
• And what it's really like running a creative business with your twin brother 👯
⏱️ Chapters
00:00 Twin Intro Banter
01:09 Show Opens And Guests Teased
02:47 Meet The Entin Brothers
05:41 Creative Partnership Secrets
08:30 Origins In South Florida
11:13 From Acting To Directing
14:51 Vertical Breakthrough And MicroHouse
30:10 Malik’s Warning
30:55 Tides of Temptation Praise
31:33 Microhouse Launch and Awards
32:16 When Verticals Took Off
35:56 Relearning the Craft
39:07 Actors and Set Survival
47:07 Wrestling With Love Spotlight
58:54 Hope and Heartbreak Films
01:00:27 Gratitude for Vertical Boom
01:01:29 Tools Notes Collaboration
01:02:13 Future Formats and Ads
01:08:02 Twin Taste Debates
01:15:50 Documenting Vertical Ecosystem
01:19:22 Spinoffs Platforms and Farewell
🌬️ Sponsor: AEIRO (Arrow Air Purifiers)
AEIRO Air Purifiers help create a cleaner indoor environment for homes and professional spaces.
Featured in this episode: AEIRO AC150, with smart sensor controls and true HEPA plus carbon filtration.
Website: AEIRO.co
⚡ Rapid Fire Sponsor: VertiCast
Swipe. Cast. Create.
VertiCast is built for the fast-moving world of vertical entertainment, helping actors and casting professionals connect.
Instagram: @verticastapp
🎥 Guests: Gary & Edmund Entin
Gary & Edmund Entin are writers, directors, and producers whose work spans feature films, television, and vertical storytelling. As co-founders of 90 Degrees Films, they have created 14 vertical series for partners including Fox Drama, A&E, Lifetime, Pocket FM, and MicroHouse. They have also written and directed five feature films, including Geography Club, Sins of Our Youth, A Country Christmas Harmony, and How Sarah Got Her Wings.
Website: www.ninetydegreefilms.com
🎙️ Host: Buzz Leer
Instagram: @buzz_leer
🎬 A Glendale Podcast Studio Production
Instagram: @glendalepodcaststudio
📱 Social Media Coordinator
Ana Karina Cano
Instagram: @anakarinacano
🎵 Theme Song
Grace Leer and Bryan Dawley
📣 Public Relations
Robb Leer
Leer Communications, Inc.
❤️ Special thanks to all of my support team, friends, and family.
Host, Buzz Leer
