In Episode 4, Rachel welcomes Jake Hobson, founder of Niwaki, the iconic UK based Japanese inspired gardening brand. Jake shares the fascinating story of the company, from initial start up to where they are now, exploring the ethos behind Japanese craftsmanship, product design, and their business growth over 20+ years. Discover how quality, community, and deliberate design shape a successful, authentic brand that gives us great stuff from Japan!
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