Joe's premium custom builds aren't closing anymore. For the first time, clients are walking on price, reasoning they can just throw Claude tokens at it for a fraction of the cost. Ruby Native lets him deliver the same value at a much lower price point, but he's still wrestling with what that does to his business.

Colleen, fresh off Legoland and a grown-up Vegas trip, pushes back: the value isn't dropping, the market is shifting, and the real problem is distribution.

They dig into a funding conversation Joe has tomorrow, why money isn't a silver bullet, and the partnerships and marketing experiments that actually move the needle.

Chapters

  • 00:00 Vacation Adventures
  • 07:05 Returning to Work
  • 16:50 Pricing and Value
  • 22:07 Ruby Native Market Position
  • 29:00 Distribution Strategy and Experiments
  • 36:03 Taking Investment and Marketing Experiments

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