When Too Many Weather Warnings Cost Public Trust | TFT 8/25/2026

TIDAL FLOODING TALK | Emergency manager and Meteorologist Ashley Morris (Gillespie County, TX) explains how local forecasts, honest uncertainty and stronger disaster planning can save lives. She also reveals why warning people about every worst-case scenario may cause them to tune out when real danger approaches—and what officials can do differently.

Chapters

00:00 Introduction to Ashley Morris and her background
02:04 Ashley’s early interest in weather and meteorology
04:01 Differences in emergency management between urban and rural areas
06:12 Effective weather communication and community engagement
08:07 Communicating uncertain weather risks and high-impact events
10:07 Tools and technology for flood response and mitigation
12:11 The importance of local emergency management capacity
14:01 Funding, training, and infrastructure for disaster preparedness
16:13 Public education and the role of community involvement
18:02 The significance of mitigation grants and infrastructure investments
20:06 Flooding events in Texas and emergency response strategies
22:03 Collaboration between meteorologists and emergency managers
24:00 The role of AMS and professional development in emergency management
26:03 Challenges of flood response in rural communities
27:59 Travel tips for West Texas and local attractions
29:07 Final thoughts and emergency management awareness month

Experience Tidal Flooding Talk every Tuesday night, America’s leading show on coastal flooding resilience. Hosted by the New Jersey Coastal Coalition, which formed after Superstorm Sandy in 2012, it empowers leaders with dynamic workshops. Visit njcoastalcoalition.com to learn more!