We come back after a busy month and break down what five events in ten days taught us about running a color analysis business. We share the real time cost of pop-ups, how we changed our event pricing, and why we no longer accept “exposure” as payment. • The hidden workload behind events such as prep, travel, setup, breakdown, and follow-up emails • The physical and mental demands of back-to-back color analysis sessions • Why we switch from per-person or hourly pricing to a flat event rate • Pricing events high enough to bring an assistant for check-in, flow, breaks, and better conversions • Why upgrades from quick undertone analysis are rarer than expected • “Exposure is not payment” and what can go wrong with in-kind partnerships • Getting specific about social media deliverables such as tags, collab posts, and story requirements • Becoming more selective so the business stays sustainable instead of just busy
Free Resource: Download my Favorite Tools + Resources for Color Analysts. This is the exact setup I use for events, client experience, and running a profitable color analysis business:
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