In this episode, Peter Brissette, of DM Dude, joins the show for a deep dive into author websites, personal branding, and online presence. Geared toward authors, speakers, coaches, and thought leaders, this conversation explores why your website is not just a digital brochure, but the hub of your brand and business.
What You’ll Learn:
Peter Brissette’s two-decade journey in digital marketing and web design
Cautionary tales about phishing scams and protecting your online identity
How and when authors should start building their website
Why your author site should be focused on YOU, your brand, and your expertise, not just your book
Insights on building an email list early and why waiting until after launch is a big mistake
Overcoming perfection paralysis
The importance of branding, images, and professional assets for a standout site
The business and marketing mindset every author needs to succeed online
Domain name tips: what to do when your ideal name is taken
Actionable Takeaways:
Start your website as soon as you commit to writing a book or building a personal brand
Invest in your online “hub.” Your site should tell your story, offer resources, collect emails, and connect you to your audience
Don’t wait for perfection: launch and improve over time. Your website can always evolve!
Build your audience and email list early; these are your true marketing power
Add clear calls-to-action so your website actually works for you 24/7
Don’t stress if your ideal domain is gone, get creative with initials or modifiers
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