Mad and Connor Hudson spent more than four years helping build Projects Watches, learning how to translate the ideas of artists and creatives into functional watches. When that chapter came to an end in 2024, they decided to take what they had learned and build something of their own.
In this episode of The Micro Collector, Mad and Connor share how that experience became the foundation for Mad Hudson Watches and why they wanted the new brand to feel broader, more playful, and less constrained by traditional ideas of what a watch should be. We talk about designs like the intentionally smashed-looking Broken Time and music-inspired CD Watch, alongside Mad Hudson Originals such as Eddie, Marshall, and Miami.
The conversation covers how they find artists to collaborate with, how those ideas get turned into functional and manufacturable watches, and why the brand is attracting both seasoned collectors and people buying their first watch. We also explore their early move into clocks, the renewed interest in analog objects, and where Mad Hudson goes next.
Chapters
00:00 Introduction to episode
01:14 Mad & Connor’s backgrounds and getting into watches
04:02 Building Projects Watches
07:07 From Projects Watches to Mad Hudson
10:20 What they wanted to do differently
14:37 What is Mad Hudson?
17:05 Broken Time and Mad Hudson Originals
20:12 Finding artists to collaborate with
24:18 Turning an artist’s idea into a functional watch
28:14 Who buys a Mad Hudson watch?
30:41 Watches, clocks, and collecting
34:25 The return to analog
37:05 What’s next for Mad Hudson
Learn More About Mad Hudson
Website: https://madhudsonwatches.com/
Instagram: https://www.instagram.com/madhudsonwatches/
YouTube: https://www.youtube.com/@MadHudsonWatches
TikTok: https://www.tiktok.com/@madhudsonwatches
If you enjoy the episode, subscribe for more conversations with the founders and operators behind some of the most exciting microbrands and independent watch companies.
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