It used to be that most watch brands would work with a group of collectors to create a custom club watch. In today's watch world many of the more expensive established brands ignore the enthusiast for the general consumer.
That is where newer brands have come in with a focus on building a community.
Annette and Mark talk about how some watch brands are willing to do just about anything for the watch community and Annette's recent experience with Maurice LaCroix. A experience where the brand brought together different members of the watch community to help create a watch for the 250th Anniversary of America's independence.
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