Try 1of10 for $1 here: https://1of10.com/affiliate/podcast/
Book a call with us: https://1of10.com/strategy
Meet Matty. The co-founder of one of YouTube's biggest personal brand channels. He and his brother, Mike were once years into studies, on the path to becoming Doctors. They started a YouTube channel together as a creative outlet. That channel became their passion, led to them quitting their studies and now sits at over 1.3 million subscribers. Today Matty shares his journey, the story behind their most viral videos and how people can grow on YouTube in 2026.
Get the Chrome extension: https://chromewebstore.google.com/det...
Check out the 1of10 newsletter: https://1of10.com/newsletter
Check out the 1of10 blog: https://1of10.com/blog/
Guests Socials
YouTube: / @mikeandmatty
Instagram: / mattygrov
Website: https://mikeandmatty.com/
Follow Us on Twitter: https://x.com/1of10media
Follow me on Twitter: https://x.com/richard_YTS
Listen on Spotify: https://open.spotify.com/show/4z9KeRG...
Listen on Apple: https://podcasts.apple.com/us/podcast...
Chapters
00:00 Intro
00:49 Who Is Matty?
02:08 From Doctor To YouTuber
04:55 Matty's Viral Videos
07:47 How Matty Was Early On YouTube
10:43 How To Ideate Million View Vids
15:36 How To Research YouTube
17:08 Where To Find Inspiration
19:30 From 250k - 500k
20:53 When To Hire
24:05 How They Found Their Niche
27:15 Building Systems
29:10 Building Revenue Streams
32:47 Quitting As A Doctor
40:27 Using AI For YouTube
41:43 Final Piece of Advice
