Matt Cole is back. The last time Strive's CEO sat down with Bitcoin Treasuries, they had roughly 6,000 Bitcoin. Today they're closing in on 20,000 — a top seven public holder — and they did it while Bitcoin fell close to 50%.
He covers how the digital credit engine kept running through the bear market, the super cycle thesis, why the $60 trillion income market's structural breakdown created a permanent bid for SATA, the controlled burn that trapped a $100M+ short position, the investor protections institutions actually care about, his candid take on Saylor's missteps with the cash reserve, why the death of crypto is bullish for Bitcoin, and why every company without Bitcoin should be scared of AI.
Follow Matt: https://twitter.com/@ColeMacro
Learn more: https://strive.com
🎟️ Bitcoin Treasuries Conference — September 28, New York CitySave 10% on tickets: https://bit.ly/4f1kGV5
TIMESTAMPS:
00:00 Cold Open
01:21 Why This Bear Market Was Different
05:03 Income Investing Is Broken
07:05 When Matt Knew SATA Would Work
15:49 Credit Risks Of Digital Credit
18:40 Strive's Capacity To Issue More Prefs
21:04 Building a Track Record & Institutional Trust
26:57 The Engine Behind Strategic Decisions
33:17 Amplification & USD Runway
40:30 M&A in the Bitcoin Space
44:09 Semler Merger Story & Industry Networking
47:24 Criticism From Bitcoiners
53:14 SATA's Controlled Burn Strategy
59:42 Super Cycles, AI & Crypto's Death
1:04:55 Stay Orange
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⚠️ Not financial advice. Do your own research.
🟠 Stay Orange.
