Celebrating 30 Seasons of the WNBA with Creative Director Candice Drakeford

This week, Khristina is joined by WNBA Creative Director Candice Drakeford for a behind-the-scenes look at the league’s 30th season campaign. They explore how the WNBA uses storytelling, legacy, and fan connection to drive its next chapter and unpack the creative behind a trio of campaign films, including one featuring Sheryl Swoopes that reflects on what greatness means in the league today.

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