The New Build
Avsnitt

Obsess Over the Problem, Not the Solution: 3 Mobile-First Playbooks | Season 1 Finale

The New Build
Dela

For our Season 1 finale, we did something different: three founders, three industries, and one bet they all made independently—that mobile had to be the anchor for their business.

In this episode, host Abhinav Narain sits down for three shorter conversations with the teams behind Clover Dogs, Land, and MMARA. Julian of Clover Dogs explains why a dating-app swipe—not another shelter directory—is what finally makes rescue adoption feel joyful, and how AI now onboards a shelter's entire roster of dogs in minutes. Andrew of Land makes the case that his climate-resilience app is deliberately not a weather app, and why he traded fitness-tracker-style risk scores for a plain-language model borrowed from horoscope apps. And Obi and Onyi of MMARA share how a beauty company selling hair products became a women's health platform using hair loss as an early signal for conditions like lupus, PCOS, and thyroid dysfunction—and why they refuse to build on agentic AI that's wrong about women's health roughly 60% of the time. Across all three, the same lesson keeps surfacing: get obsessed with the problem, not your solution.

Find this episode’s full show notes here:

* https://bubble.io/blog/the-new-build-12-clover-dogs-land-mmara

Topics covered:

  • Why mobile is the right anchor for some businesses—and genuinely wrong for others
  • When the interaction model (a swipe, a daily read, a daily log) is the product
  • Designing for behaviors people already do, instead of asking them to learn new ones
  • Using AI on the back end to remove operational friction for non-technical partners
  • Why a "pivot" is really just iteration you should be doing every day

Links:

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